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The Impact of Social Media on Crowdfunding Campaign Success

The power of social media is undeniable. It creates the potential to reach new audiences, develop trust, and increase sales. When it comes to crowdfunding campaigns, social media can bring you tremendous success. With the appropriate strategies, the possibilities for your project are endless.

With the variety of platforms to choose from, it may feel overwhelming at first. Still, we recommend seeing these options as opportunities. There are countless ways that these platforms can positively impact your crowdfunding campaign, and that’s what we’ll be covering in today’s article.

We’ll be looking at the important role social media plays in crowdfunding and how you can integrate it into your campaigns. So let’s get started!

Start With a Branded Crowdfunding Site

First and foremost, you need an eye-catching white label crowdfunding software that will impress your backers. While Kickstarter may be a common choice, some great Kickstarter alternatives have impressive added benefits. Create a user-friendly branded site that’s optimized for both mobile and desktop to ensure that your social media efforts yield the best results.

Use it to Promote Your Project

A successful social media strategy will increase awareness of the campaign and help drive more traffic to your project site. It’s an effective way to expand your reach from thousands to millions which is why creating profiles on each platform should be one of the first things you do when launching a crowdfunding campaign.

Generate Excitement and Share Updates With Backers

Use each platform to generate excitement around your project and keep backers in the loop with important updates. The more buzz you generate around your projects, the more likely your current backers will share it with their respective audiences and friends. By updating your supporters every 5 days, you can raise as much as 3x more donations.

Different Platforms Can Target Different Audiences

Be strategic with your use of each platform, as they each have different audiences and posting formats. Remember that your presence on social media needs to be consistent with the branding of your business or project, so your brand’s story should be cohesive across all platforms.

Here is a breakdown of the different platforms and who the primary audience is:

LinkedIn

Most popular with users aged 46-55

Gender: 49% female, 51% male

As LinkedIn is primarily a business platform, it can often be overlooked. Due to its more professional nature, it’s best for reaching business professionals that can either back your campaign or share it with their LinkedIn connections. This is also an ideal platform for targeting B2B backers that can provide greater contributions and help raise awareness.

Twitter

Most popular with users aged 30-49

Gender: 32% female, 68% male

Twitter is useful for sharing updates, events and driving discussions with your backers and potential funders. It’s an effective way to share links to other social media posts, blog post updates, and any media coverage your project receives.

Instagram

Most popular with users aged 25-34

Gender: 57% female, 43% male

Instagram posts, stories, and reels are really great ways to showcase what’s going on with your project. This platform is the place to develop trust with your audience by adding a more personal element to your project through compelling storytelling strategies. This is where you can show behind the scenes, tell your story for starting the project, and share your campaign’s journey from inception through to delivery.

Facebook

Most popular with users aged 25-34

Gender: 44% female, 56% male

Facebook is the ideal platform for developing a sense of community around your project. It encourages discussions and enables you to share longer videos and long-form content with your community. You can also leverage Facebook to raise awareness about your campaign by creating targeted ads. Despite the large percentage of younger users, there is a significant influx of “boomers,” making Facebook an ideal place to target an older demographic with more disposable income.

How to be Successful With Social Media For Your Crowdfunding Campaign

  • Capture people’s attention by sharing content that is interesting and engaging. This may include posting information about your project, news related to it, or the crowdfunding process itself.Maintain a consistent posting/upload schedule to keep your project top of mind. You can consider posting stories daily on Instagram, whereas Linkedin could be best left to once a week.
  • Show the human side of the project by sharing team photos, videos, and interviews that reveal a behind-the-scenes look at how your project is coming together.
  • Gain support and raise interest with influencer marketing: Influencers such as bloggers, micro-influencers, or celebrities have a devoted following on social media. Find individuals in your niche and ask them to share your project for an endorsement fee or for a free product/service in return.

Conclusion

Your social media efforts should be an integral part of your overall marketing strategy to truly see an impact on the success of your crowdfunding project. You can start by developing your presence on at least 2 platforms and nurturing your relationship with your niche audiences. As you develop your content plan for each platform, remember to remain consistent and authentic with your messaging. Use these social media tools effectively, and you can expect to see some incredible results.

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