Lockitron A Successful Crowdfunding Startup Story: Fruitful & Inspiration

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Have you any dream in your mind and you want to turn it into reality? but you are incapable due to insufficient funds; you can try for getting funds or investors with the help of crowdfunding as today it has become a reliable way of getting funds for any startup. There are so many platforms like Kickstarter, Indiegogo and several others that provide you the platform for your startup ideas. But you can find that there are also several white label crowdfunding softwares that give you a chance to start your own crowdfunding website so that you will be your own boss.

Are you confused about to choose between build or white label crowdfunding software? Here, I have come with a successful story of Lockitron that has raised $2.2 million on its own crowdfunding platform. This successful story will surely answer your question in a very fruitful manner.

Who was Lockitron?

  • Lockitron is basically a device made by Apigy, a startup that is situated in Mountain View, California.  Lockitron, a device can lock and unlock deadbolt locks via remote control, basically a smartphone. So it is a combination door lock device and smartphone app that transforms your cell phone into a digital house key.
  • The new version of Lockitron was announced in 2012 and it incorporated various improvements over the first Lockitron deadbolt incorporating built-in WiFi, replacing a wired basestation, built-in in auto-unlock innovation through Bluetooth Low energy and in addition an improved installation by making Lockitron a device that fits over prior deadbolt lock.
  • Lockitron has crowdfunded on a self-hosted, self-developed fundraising platform, which makes it different from others.

Reasons for Lockitron’s rejection on Kickstarter;

After the revision of its terms and conditions and guidelines, Kickstarter actually rejected Lockitron in September.

  • That time Kickstarter said that Lockitron was a home-improvement product and not a creative project as mandated by Kickstarter’s submission guidelines, said Paul Gerhardt, co-founder of Lockitron.
  • Kickstarter published a blog post that focused on, “Kickstarter isn’t  a store.” and with this Kickstarter rejected Lockitron with firm “No” with a reason that Lockitron fell into the “home improvement” category of prohibited projects.

Lockitron’s establishment of its own crowdfunding platform:

  • Though Kickstarter rejected Lockitron, it didn’t stop Lockitron’s co-founder, Cameron Robertson and Paul Gerhardt as they have made a decision to launch their own crowdfunding platform.
  • And within few days after rejection, they have created their own website with a funding goal of to raise just $150,000 and it surpassed $1 million in preorders within just a few days and today it is approaching $2.2 million in funding.

With the success of their campaign, the co-founders of Lockitron said that “It was not surprising that Kickstarter gave hardware startups a hope”

With inspiration of above successful story of Lockitron, you can also turn your dream project or idea into reality by launching your own white label crowdfunding platform, which will benefit you by saving platform fees, providing strong branding, flexible time duration and access to more backer information. Besides this, the benefits of independent crowdfunding are countless.

If you have now decided to launch your own crowdfunding platform for the successful completion of your campaign, then it will be possible with our white label crowdfunding software; you can feel free to contact us or have a look at the online demo.