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Fundraising that is also known as development is not a new process. Although it has existed for decades, the process that involves solicit as well as gathering contribution in the form of resources and money has now become a basic concern for the society. With mostly nonprofit organizations involved in fundraising schemes, the concept mainly enlisted social cause until recently. Today, many organizations have cropped up with a profit motive to help people in raising funds and to assist them in fulfilling their deep-seated desires. Although Fundraising has always been associated with the efforts of non-profit organizations to gather money, it is not referred to as the solicitation and identification of different groups of investors or sources to collect funds for the profit enterprises. Traditionally, it was only donation, which has now grown to become a business scheme.

Fundraising efforts have several benefits not only for the person or group who wants to raise funds, but also for them who intend to use the funds for their needs. There are many organizations that participate in fundraising websites and help people in fulfilling their dreams. They are termed as fundraisers, and they have the liberty to choose how much they like to donate to a cause.

Benefits to Fundraisers
Fundraisers or the wonders of the funds can actually reach out to the masses through their contribution to the society. The fundraising events grab the attention of the raisers who want to contribute to the masses. With the help of proper channels and advertisements, it can reach out to different groups of people who are in need of some monetary help.

Fundraising often helps in accomplishing more than one can think. There are some individuals and organizations that can actually showcase their contribution to the social cause and reach out to the masses in a greater way than it would be otherwise possible. Therefore, for the owners of business or organizations it is important to be able to create new connections and donate funds to greater causes.

Benefits to Users
Users definitely have greater benefits from fundraising. As they come to these fundraising organizations for a cause, which could be related to their needs and requirements. There are many customizable resources that have been created for the benefit of the users to help them in achieving their goals and needs easily. They can control everything during and after the campaign; cost of goods, delivery, rewards of sponsors, marketing techniques, customer interactions etc.

Today there are different classes of sponsors and partners donating funds, both in cash and kind, to ensure good living conditions of the masses.